We’re proud to announce that Rowan Doyle has signed on as the Creative Director for Immersive Van Gogh Houston, and will be crafting unforgettable visual and experiential installations and experiences for our visitors.

With Doyle as our Creative Director, you can expect unique and unforgettable installations at Immersive Van Gogh Houston!


Rowan is a Set Designer and Creative Director with a special talent for dreaming up unique immersive environments and compelling new modes of audience interaction.

She completed an M.F.A in Theatrical Design from The University of Texas at Austin, as well as a B.F.A. in Theater and a B.A. in English Literature and Professional Writing at Concordia University.

She has applied her design imagination to a diversity of popular experiences created in collaboration with The Hettema Group, The Museum of Ice Cream, Meow Wolf, and many more. She has also designed a visually striking and very popular installation at our Immersive Van Gogh Exhibit in Los Angeles.

Doyle’s impressive resume includes work on Game of Thrones: The Touring Exhibition, Christmas in the Wizarding World of Harry Potter, Warner Brothers’ World Abu Dhabi, Avatar: Discover Pandora, and many more acclaimed projects.

Rowan Doyle Projects

Museum of Ice Cream NYC

I worked  as the lead designer on this 25,000 Sq. Ft. permanent installation.  This project involved a complete renovation of a 3 story landmark building in the Soho district of Manhattan that included exhibitions, retail, cafe, a full service kitchen and a three story slide! My role included leading a team of in-house designers from concept through install as well as managing outside contractors and all architectural coordination.  When in doubt – make it pink!

Christmas in the Wizarding World of Harry Potter

I was the lead designer on this christmas activation created by GES. This was an incredibly dynamic project that was part retail, part live-performance and part interactive exhibit.  My role was multi-faceted and included planning, designing window displays, drafting, rendering and on-site art direction.  I absolutely loved working with the Harry Potter brand and was able to tap into my past life as a scenic painter to make the distressed and layered nature of Hogsmeade come to life.

Game of Thrones: The Touring Exhibition

I was lucky enough to work as a designer with the talented team at GES on this 16,000 Sq. Ft touring exhibition that highlights the craftsmanship and artistry involved in creating the HBO series.  As a huge fan of the show, I was thrilled to help design the content, narrative and overall elements as well as overseeing much of the fabrication process.  One of the highlights of this project was traveling to Belfast to meet the HBO team and tour the shooting locations. #dreamjob!

Avatar: Discover Pandora

I worked  as a designer on this 16,000 Sq. Ft. touring exhibition created by GES.  For this project I did everything from concept illustrations through fabrication as well as managing the graphic production and digital assets and even dabbled in some costume design for the Na’vi characters.  The entire exhibit turned out really beautiful and is an amazing combination of interactivity, world building and educational content. 

Meow Wolf: Kaleidoscape​

I helped design this dark ride at Elitch Gardens in Denver.  For this project, I worked as a conduit between creative direction and fabrication, helping to translate sketches and ideas into buildable fabrication drawings.  It was a thrill to work with the innovative team at Meow Wolf and the end result is a psychedelic, trippy experience, unlike any other dark ride on the planet!

Nixon Presidential Library and Museum​

I worked  as a show set designer with an amazing team at Thinkwell Group on the Richard Nixon Presidential Library and Museum re-design.  I loved working on a more traditional exhibition, designing cases and displays that highlight historical artifacts.  Have you ever designed a display case for a moon rock from the apollo 15 lunar landing?  I have!

Warner Brother's World Abu Dhabi

I worked  as a show set designer with Thinkwell Group on this 1.65 million sq. ft theme park in Abu Dhabi.  On both the attractions and the facades teams,  I helped design and coordinate details across departments and worked with a large multi-disciplinary team to create the final drawing package. It was incredibly fun to take the iconic Warner Brothers Cartoons and turn them into buildable sets.  It was recently voted one of the top 5 theme parks in the world!

and much more can be found at


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